How much is a pretty face and a good golf game worth? A lot!  Just ask 25 year old multimillionaire Natalie Gulbis.

The products that she endorses get a lot of mileage from her name and face. In fact, in an unusual twist in the golf market I suspect that the number of golfers that know the brand of GPS rangefinders and grips that she endorses is much higher than the number of golfers that know the brand of clubs or balls that she plays. 

Recently Natalie has begun to protect her brand. In July Natalie’s company NAG Sports, LLC filed two trademark applications. First, NAG Sports filed a design mark application (Serial Number 77515963) that describes the mark as:

The mark consists of two swans facing each other. The necks of the swans form a heart with the word "Natalie" in the middle. The body of the swan on the left forms the letter "G" and the body of the swan on the right forms the letter "G" in reverse.

This makes perfect sense given that Natalie is of Latvian descent with Gulbis meaning swan in Latvian. You can view the design mark in the upper left corner of Natalie’s website. The application includes the following list of goods and services that NAG Sports plans to associate with the mark:

 
IC 003. G & S: cosmetics, perfume
IC 014. G & S: jewelry, jewelry cases, watches

IC 016. G & S: stationery writing paper and envelopes, stationery cases, books in the field of golf, calendars, office supplie

IC 018. G & S: purses

IC 025. G & S: athletic footwear, coats, golf shirts, hats, shirts, shorts, slacks, skirts, socks, sun visors, t-shirts, outerwear

IC 028. G & S: covers for golf clubs, golf club grips, playing cards and card games, games

IC 029. G & S: protein based, nutrient-dense snack bars, drinks

IC 041. G & S: entertainment in the nature of competitions in the field of golf; entertainment services, namely, personal appearances by a sports celebrity; providing a website on a global computer network featuring information about appearances, accomplishments, exploits and biography of a professional golfer

 
The second trademark application is a word mark application directed to the NATALIE GULBIS mark (Serial Number 77533008) and is directed to the same goods and services listed above.

It looks like Natalie has big plans to expand her brand way beyond the typical golf products!

David Dawsey   - The Golf Trademark Lawyer
PS – check out these posts for more on golfers and their trademarks: Greg Norman, Tiger, Bubba Watson, Tiger, Shark, Golden Bear, and Arnie, Tadd Fujikawa.