Welcome to the Cele-Branding Blog. My name is Aimee Kaplan and I am a trademark attorney located in New York. My practice focuses on trademark prosecution for individuals and companies of all sizes, from small business to large multinational companies. I love trademarks and I enjoy researching new issues and developments in the field of trademark law. One aspect of particular interest is celebrities—it is becoming increasingly common for celebrities not only to endorse products, but to build brands of their own. The Cele-Branding Blog will follow new celebrity products and endorsements; monitor recently filed trademark applications and registered marks for celebrities; and follow how celebrities are protecting their brand names and trademark portfolios. I welcome any suggestions, comments, or encouragement you may have. Thanks, and enjoy!