A celebrity’s name (as his or her trademark), and the goodwill attached, can become an incredibly valuable asset. For example, when I think of celebrity branding, one of the first names I think of is Oprah Winfrey. She has managed to use her exuberant personality and self-empowerment message to not only turn her show and magazine into a success, but OPRAH into a household name. When you think of OPRAH, what do you think of?
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